Experience with marketing / leadgen tech for franchises?

Hey everyone,

I'm doing diligence on a martech business focused on franchises - basically helping the franchisor get leads for prospective franchisees. Anyone here have experience with these types of businesses? We're past IOI working toward an LOI - looking for any perspective on valuation, things to watch out for, and areas to focus on during diligence. Please shoot me a note at redacted if easier to connect directly.


Thanks in advance!