Experience with lead aggregators for home services businsesses?

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July 16, 2024

by a searcher from The University of North Carolina at Chapel Hill - Kenan-Flagler Business School in Raleigh, NC, USA

Does anyone have experience with lead aggregators in the home services space. Looking at a landscaping opportunity and trying to determine sustainability as a revenue drive- very mixed results from research and other reviews. Would love feedback from those with direct experience. I know that the sales process (speed-to-lead) is important but trying to better understand lead quality over time.

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Reply by a searcher
from The University of Chicago in Denver, CO, USA
Hi Matt, would you consider common home services affiliate sites (e.g., HomeAdvisor, Thumbtack) as "lead aggregators"? If so, just my $0.02, but my company has not had good success with these. The leads tend to be expensive (especially HomeAdvisor) and low quality, and each lead usually tells us they get inundated with calls from service providers, if we're able to get in touch with them at all. Overall, this channel was ROI negative for us, so we turned it off after several months of experimenting. IMHO, these sites are geared more towards 'one man band' service providers, like individual handymen or plumbers looking for quick, small jobs.
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Reply by a searcher
from University of the South in Charlotte, NC, USA
The ones that are successful with L-As have a system (and people) so that they get there first and provide immediate value without commitment from the prospect in order to get face to face first (key). If you are buying a business and they have a system, then it should continue to work (as long as the owner is NOT doing the sales calls - those can go either way).
Setting up your own lead system is usually more profitable but carries execution risks getting started
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