I am looking for advice on how to think about demand for company products that are sold through distributors. I have looked at multiple companies now that sell their products through distribution channels and have little to no information on end users and what is driving end user demand. Are there best practices to evaluating or uncovering where these end users are? I have not gone through the process deep enough to start contacting individual distributors to find info but wanted to see what the community has to say.
Thanks,
Cole Edwards
Evaluating Companies That Utilize Distributors
by a searcher from Rice University - Jesse H. Jones Graduate School of Business
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