Evaluate a Deal with Data - Avoid the Emotional Negotiation

by a professional from San Jose State University

4 years ago

The challenge with the business brokerage sites is the lack of transparency.

What if the seller's sales, marketing and accounting information were validated by an online platform:
How clean is their data? If they have dupes, then their actual numbers are inflated.
MQLs
Sales Funnel Metrics
Are they using the latest Sirius Decisions ABM model?
Number of SDRs / BDRs
Opportunities / Pipeline
Sales Conversion Rate
Customer Acquisition Cost
Current - Financial Snapshot from QuickBooks Online

People would pay to see operating details.

If a buyer can read the marketing automation and Salesforce data and compare that with QuickBooks Online, then you could a 360 view of the deal quick. You can avoid the emotional negotiation if you knew the facts, A data-driven approach to evaluating an investment will save you time and money.

2 likes
122 views
1 comment

searcher from Whitman College

More transparency! Love it but it should be expected that brokers & owners provide transparent data room and be responsive to data requests. I think operating level data is expected after signing a IOI / LOI.

2 years ago | like reply | 0 likes

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