For students who are interested in learning more about ETA, we are running an ETA case competition at the Booth Kellogg ETA Conference on 11/19/25. The competition is open to MBA students at all universities, not just Kellogg & Booth. There is $10k in total prize money available. Students will work in teams of 2-3 on the case during the weeks leading up to the conference. The two finalist teams will present to a panel of investors and CEOs at the conference, where the winner will be awarded. To participate, you must commit to attending the conference if you're selected as one of the two finalist teams. The deadline to register your team for the competition is 10/31/25. Here's the link to learn more: redacted Best, Matt