This expert interview, explores how buying an established company can offer a faster and less risky path to entrepreneurship compared to starting a business from scratch. Liz MacRae discusses the growing trend of entrepreneurship through acquisition and explains how capable individual buyers are providing new succession options for exiting business owners. She also breaks down the elements of a successful transaction, including evaluating buyer readiness, navigating financing structures, and identifying key red flags such as concentration risk. About the Guest: Liz MacRae is the Calgary-based president and co-founder of VillageWellth, a technology platform and buy-side advisory firm founded in 2020 to support individual buyers. Originally from Prince Edward Island with a background in fine arts, she entered the business brokerage industry after purchasing a franchise. She subsequently ran and sold her own brokerage, an experience that highlighted the lack of infrastructure for first-time buyers and inspired the creation of VillageWellth.