For Operators/Searchers that have operated in the past:

Particularly for regional businesses, have you seen a significant benefit from registering your NewCo in the state the OldCo has been operating in? If a lot of the appeal of the business' brand is that it is "local", how do you preserve that if you are registered in Delaware? I know some states have programs just for businesses registered in the state. Or is Delaware always the best option to register your business?