Effectiveness of Physical Mail?

by a searcher from IESE Business School

2 years ago

Hi everyone, 
I'm wondering if anyone has some data (even their own) on the effectiveness of physical mails. E.g. Conversion rates of physical mail sent to phone call/meeting especially versus email. Thanks a lot!

9 likes
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41 comments

searcher from University of Missouri - Columbia

I've used direct mail, followed up with a series of emails and had success / increased engagement. Within each letter, I'd also include a one-page overview of myself, what I'm looking for, etc. Would also sign each letter in blue ink. It certainly takes longer than sending emails only but worth it.

1 year ago | like reply | 0 likes

searcher

If you are marketing a product then Getting a good copywriter maybe able to help you Christopher. However if you are emailing high profile people email is a good way to get through to high profile people.

1 year ago | like reply | 0 likes

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