Effectiveness of Physical Mail?

searcher profile

June 08, 2021

by a searcher from IESE Business School in Paris, France

Hi everyone,
I'm wondering if anyone has some data (even their own) on the effectiveness of physical mails. E.g. Conversion rates of physical mail sent to phone call/meeting especially versus email. Thanks a lot!

9
42
351
Replies
42
commentor profile
Reply by a searcher
from Clemson University in Charlotte, NC, USA
If working out of a home office, what would you put as the return address on the envelope? Do you include your home mailing address? Trying to think through whether a residential address reduces credibility...

^redacted‌ ^redacted‌ ^redacted‌ ^redacted‌ ^redacted‌
commentor profile
Reply by a searcher
in New York, NY, USA
I'd also say that it's important to keep in mind that many people are not always checking their physical mail, so may or may not see it (i.e., sometimes people have a physical address, but actually spend periods of time away - either at a second home, or working remotely, especially with the current pandemic situation). So, I think it's best to do something more digital, but I do think that even if the person doesn't get the physical mail immediately, getting something memorable in the mail will make them interested - just shouldn't be time-sensitive.
commentor profile
+40 more replies.
Join the discussion