Effective Email Outreach Tools?

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February 13, 2022

by a searcher in Catonsville, MD, USA

Once a company target has been identified, what tools are people using for effective email outreach to owners? I am aware of LinkedIn navigator and LinkedIn connection invite requests. What other tools are people using effectively to get an owner’s attention?

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Reply by a searcher
from Bishop's University in Oakville, ON, Canada
Phone calls, personalized emails and attending trade shows for pre-researched in-person meetings are the best to quickly gain credibility with decision makers at target companies.
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Reply by a searcher
from Western Michigan University in Grand Rapids, MI, USA
If you have a specific target you are reaching out to, I don't know if email is the best tool. Email, LinkedIn, etc. are good tools if you are reaching out to a high volume of targets. Similar to any digital marketing campaign the volume makes up for the low response rate.

If you have a small list of specific targets, something that is more personalized and stands apart for the myriad of messages is more effective. Even something as simple as a hand written letter (when was the last itme you received one of those?) is something that can get their attention.

With a smaller, targeted list, you need to put in more time or resources because you need to hit a higher response rate than if you have huge list.
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