eCommerce Acquisition Criteria

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by an intermediary from Texas Tech University - Rawls College of Business Administration
in Dallas, TX, USA

1yr ago

eCommerce Acquisition Criteria

I'm looking to learn more about searcher interest (or private markets broadly) for eCommerce businesses.

What are people focused on from a unit economic and financial profile perspective?

What product types are interesting?

Any thoughts or materials on this would be super helpful.

Thanks!

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reply by a searcher 1yr ago
from University of Washington in California, USA

To add to Lucas' point, you should measure the TAM that your product has on Amazon. While Amazon does provide a nice CM for many products, you'll eventually hit the ceiling for potential revenue growth. As such, I think there's a reason why Amazon brand aggregators have started to show up less often, as the transfer back to DTC isn't as manageable for CPAs.

reply by a professional 1yr ago
in Israel

I look for scalability. If a brand has a good AOV, solid solid social media, and that majority of their sale revenue comes from thier.com side of their business (almost all have some retail, some amazon etc) then there is room for considerable growth, and fast growth at that.

Capital injection can often times be needed for scaled paid media spend and OR doing a new production run. Those are the 2 biggest expenses.

Apparel is still the best profit margin to "least amount of products required to be sold to compensate for ad spend" ratio - if that makes sense