A 20-year marketing company adding back failed marketing spend... A marketing company wanted to add back $400K in failed marketing spend. Their logic? "Those strategies didn't work, so they shouldn't count." This is a company that makes money doing marketing. If the experts can't pick winners, what makes them think you will? In my newest video, I’ll tell you exactly how this addback unraveled — and what it meant for the deal. Watch the full case study here → redacted