E-Commerce (FBA) – Health & Wellness Supplements – $14.4M Gross/Yr

For sale is a well-established e-commerce brand accelerator operating in the health and wellness niche growing at a CAGR of c.26% from 2020 to 2022(e). The business was launched in 2011 and offers a vast range of premium health supplements including probiotics, protein powder, digestive supplements etc. With a high-quality product offering combined with the brand’s strong presence on Amazon, attracting c.2.8M sessions across all Amazon channels, the business generated c.$14.4M in revenue over the LTM with an average order volume of c.36K and an AOV of c.$33. This is a unique opportunity for a new owner to acquire a stable business with a long track record operating in the health and wellness niche with a highly trained, well-established team transitioning with the business post-sale.