E-commerce Declines in 2024

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by a searcher from Marist College
in Austin, TX, USA

1yr ago

E-commerce Declines in 2024

E-commerce peeps:

I'm near closing on a Shopify business but don't like what I've been seeing in company performance over the past three months. I'm trying to figure out if it's just the lack of available paid media due to the US election cycle or something more systemic in the business.

What are you seeing in 2024 in terms of the declining performance of paid media?

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reply by a professional 1yr ago
from RWTH Aachen University in Denmark

Elections are tough for eCommerce, but with Black Friday around the corner, and Christmas after that, you should be seeing improving numbers within 1-2 weeks. I would also take a look at any changes that have happened in the website's design, copywriting, SEO, and pricing that might have changed user experience in the past few months.

reply by a searcher 1yr ago
from University of St. Gallen in Berlin, Deutschland

I think everything connected to Consumer Technology (E-Commerce, brands, but also store products) have a higher risk due to inflation, insecurity in the markets and just general recession looming. I think you need to be very careful with trends and might find difficulty finding financing for such a project.