E-commerce Declines in 2024

searcher profile

October 23, 2024

by a searcher from Marist College in Austin, TX, USA

E-commerce peeps:

I'm near closing on a Shopify business but don't like what I've been seeing in company performance over the past three months. I'm trying to figure out if it's just the lack of available paid media due to the US election cycle or something more systemic in the business.

What are you seeing in 2024 in terms of the declining performance of paid media?

3
39
251
Replies
39
commentor profile
Reply by a lender
from University of San Diego in Clearwater, FL, USA
Based on the businesses we have looked at for financing, ecommerce hasn't been a frothy as previous years, especially during the pandemic. I think that many of them are "normalizing.," which was very much expected.
commentor profile
Reply by a lender
from Sam Houston State University in 5324 Community Dr, Houston, TX 77005, USA
Our FBA business is down this year compared to###-###-#### The views overall are down and it is taking more ad dollars to bring in sales. I am hoping that some of it is election related and we improve at the start of 2025.
commentor profile
+37 more replies.
Join the discussion