E-Commerce continues to be well-positioned during this time of uncertainty

by a professional from East Carolina University - College of Business

3 years ago

As we now pass 45 days of this uncertain time in the U.S., I continue to be fascinated that so many consumers are discovering the benefits of online shopping like never before. Sure, there are a few behemoths out there, but it's also been interesting to see niche companies emerging like never before. Perhaps this is a longer term thesis?

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7 comments

searcher from University of Toronto

E-commerce is in a clear secular upward trend, growing market share each year. Some holdouts in rural/underdeveloped areas will eventually be served as fulfillment becomes even more efficient in the future. These "holdout" areas are currently served by local General Stores like Walmart/Dollar General/Dollar Tree in North America. As payment and fulfillment options eventually drive towards a frictionless/negligible cost, these areas will too be served by e-commerce. COVID was a test of this thesis as it entailed a physical shut down, an economic downturn, a pull forward of demand sequentially.

2 months ago | like reply | 0 likes

member

In the U.S- New York at least, customers find that retailers that almost never used online sites now have to adapt. However, recent data shows retail sales dipping. Who is lagging behind? The consumer or these small business unable to push their clients into an online market?

3 years ago | like reply | 0 likes

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