Durable ETA Chapter Session: Webinar with Desiree Musselman

Employee Retention Reimagined: A Fresh Approach for ETA Leaders In ETA, retention isn’t an HR problem , it’s an ownership challenge. This session will help new owners and leadership teams understand why people stay, disengage, or leave after an acquisition, and what internal conversations quietly decide the outcome long before turnover shows up on a spreadsheet. This session moves beyond compensation tweaks and “culture perks” to focus on the invisible drivers of retention during transition: trust, clarity, identity, and leadership energy. Participants learn how post‑purchase decisions, communication patterns, and leadership behaviors either stabilize the business or create unnecessary flight risk, often in subtle, preventable ways. Designed specifically for the ETA context, this session equips leaders to: Identify the hidden retention risks triggered by ownership change Understand how uncertainty and internal narratives impact performance Replace reactive retention tactics with intentional leadership stability Build trust without over‑promising or disrupting what already works Whether you’re preparing for day one or navigating the messy middle of integration, you will find a practical, human‑centered framework to keep your people, and your investment, strong through transition. About the Speaker Desiree Musselman works with owners and leadership teams navigating change, growth, and uncertainty. Her work focuses on how pressure, decision‑making, and human behavior shape trust, performance, and talent retention, especially during critical transition periods like post‑acquisition.