I have it right now but from what I can tell, most owners of small businesses and even a lot of brokers do not have Linkedin profiles. I have found using/seeing if the company has a page on Linkedin to discover the approximate employee count which is better than any database gives you.

Same. I've used it for discovery, not for messaging

Amby - for your $79.99 per mo. Sales Navigator lets you filter on "industry", location, seniority/level - title. But the industry choices are limited - broad industries - so I didn't find it that useful. Seniority and location (say "Atlanta" or "Atlanta metro") is pretty good. In say software companies, 95-100% of the employees are on LI. In a blue collar biz, 4-5 out of[redacted]are on LI. Often older owners (70s, late-60s) don't use it; if they have a profile it's just one line (XXXXXXXXX company - 39 years - that's a hint that they don't use it - so if you "connect" nothing may happen). If you want to try LI Sales Nav on a monthly basis - then decide, you'll only have spent $80. I had it but now manage w/o it quite well.

THank you. Makes sense, Ot doesn't seem a lot of small businesses in Bay area care about linkedin,

Revamping my LinkedIn profile helped generate a few quality new relationships and reconnect with folks from the past. I am hiring so that worked well. Getting to sellers via nav has been very disappointing but I think I need to reassess my execution. I am open to learn tips and tricks.

Hi Amby, I can vouch for LinkedIN Sales Nav for being a valuable tool. One issue will be the lack of financial data in LinkedIN. You will not be able to filter or sort companies based on EBITDA, Profitability, etc. Revenue information is fairly limited also.

If you are interested in done-for-you done for you LinkedIn prospecting, feel free to reach out.