Does anyone has experience using Linkedin's Sales Navigator for sourcing ?

December 08, 2020

by a searcher in Illinois, USA

I was suggested to look at Sales Navigator for business owner contacts, I wanted to check with other searchers if Sales Navigator is a good tool for sourcing/targeting business owners? It is not free and is in addition to a premium subscription.
Besides I am not sure if small business owners bother LinkedIn-ing.

Thanks.

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Reply by a searcher
from Dartmouth College in Richmond, VA, USA

Amby - for your $79.99 per mo. Sales Navigator lets you filter on "industry", location, seniority/level - title. But the industry choices are limited - broad industries - so I didn't find it that useful. Seniority and location (say "Atlanta" or "Atlanta metro") is pretty good. In say software companies, 95-100% of the employees are on LI. In a blue collar biz, 4-5 out of###-###-#### are on LI. Often older owners (70s, late-60s) don't use it; if they have a profile it's just one line (XXXXXXXXX company - 39 years - that's a hint that they don't use it - so if you "connect" nothing may happen). If you want to try LI Sales Nav on a monthly basis - then decide, you'll only have spent $80. I had it but now manage w/o it quite well.

Reply by a professional
from Harvard University in Indianapolis, IN, USA

Hi Amby, I can vouch for LinkedIN Sales Nav for being a valuable tool. One issue will be the lack of financial data in LinkedIN. You will not be able to filter or sort companies based on EBITDA, Profitability, etc. Revenue information is fairly limited also.

If you are interested in done-for-you done for you LinkedIn prospecting, feel free to reach out.

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