Whenever I ask a searcher what method they use to find potential deals, the common responses are.

1.) We do email campaigns.
2.) We do cold callings.
3.) I go in networking meetings.

These methods work really well but it doesn't mean other methods can't really work.

Have you explored SEO as marketing method for your searchfund?

I can bet it has potential, to increase the reach of your business if done right.


If you have done SEO for your searchfund, share your experience was it good, or was it bad, if you could really see any ROI or was it just an expense for you?