Do branded features in CRMs look unprofessional?

April 20, 2021

by a searcher from The University of Michigan - Stephen M. Ross School of Business in Rockford, MI, USA

I've been going through the motions of selecting a CRM tool and one thing I've noticed is that pretty much all free versions have the branding of the tool within them for outbound emails/scheduling tools/etc. In other words, sending an email or meeting scheduling link within the tool has the CRM logo/name on it. I'm curious among the community: do people think this comes off as unprofessional or create an appearance of illegitimacy?

Reply by a searcher
from College of William and Mary in Clifton Park, NY, USA

If you're using it for mass cold outreach, I would say yes, it looks spammy, to Catherine's point. If it's email marketing, it doesn't bother me personally. I know many large companies that use MailChimp and the like and it doesn't scream unprofessional to me.

Reply by a professional
from Central Washington University in Everett, WA, USA

I believe it gives off the appearance of spam mail. You may want to check out Gmass.co if you are looking to send emails that aren't branded by the software.

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