Do branded features in CRMs look unprofessional?

by a searcher from The University of Michigan - Stephen M. Ross School of Business

3 years ago

I've been going through the motions of selecting a CRM tool and one thing I've noticed is that pretty much all free versions have the branding of the tool within them for outbound emails/scheduling tools/etc. In other words, sending an email or meeting scheduling link within the tool has the CRM logo/name on it. I'm curious among the community: do people think this comes off as unprofessional or create an appearance of illegitimacy?

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3 comments

searcher from College of William and Mary - Raymond A. Mason School of Business

If you're using it for mass cold outreach, I would say yes, it looks spammy, to Catherine's point. If it's email marketing, it doesn't bother me personally. I know many large companies that use MailChimp and the like and it doesn't scream unprofessional to me.

3 years ago | like reply | 0 likes

professional from Central Washington University

I believe it gives off the appearance of spam mail. You may want to check out Gmass.co if you are looking to send emails that aren't branded by the software.

3 years ago | like reply | 1 like

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