Discretionary vs. Essential: The Better Acquisition Play

Submit an LOI on the one that doesn’t rely on discretionary income.

Why? Businesses that sell "needs" hold steady when the market shakes. Businesses built on "wants" ride the economic rollercoaster.

✅ Recurring demand. Essential services. Steady cash flow.

❌ Cyclical revenue. Consumer mood swings. Market uncertainty.

Which side of that trade do you want to be on when things tighten up?