Digital Wellness Platform for Sale – Built Marketplace, Low Fixed Costs, €195k–€260k Pre-Money

Business: HealnLearn (healnlearn.com) Industry: Consumer Services (non-clinical wellness & self-development) Location: Austria (fully online) HealnLearn is a built, capital-efficient digital wellbeing and self-development platform offered for sale as an asset transaction. The legal entity is not part of the sale, as it also operates another active business. Business Overview HealnLearn operates a B2C platform combining: 1:1 online coaching sessions Live and recorded self-development courses Automated content and SEO infrastructure The platform serves consumers seeking personal development, wellbeing, and non-clinical coaching across multiple disciplines. What Is Included in the Asset Sale Fully functional platform (booking, payments, content delivery) Brand and domain: HealnLearn / healnlearn.com Library of live and recorded courses (founder-owned and partner-provided, as agreed) Coach network operating on a revenue-share basis Automated SEO system (Content Hurricane) Audience assets: ~30k combined social media followers ~1.2k active email subscribers Business Model 20% commission (net of VAT) on coaching sessions 20% commission (net of VAT) on partner-provided recorded courses Near-100% gross margin (net of VAT) on founder-owned courses No inventory, no internal tech team, no fixed coaching payroll Traction & Validation In 2020, HealnLearn generated €10–11k in revenue from live courses within a ~3-month period, achieved without paid marketing Additional sporadic sales of both live and recorded courses occurred outside of that period 2021 in-person retreat: €60k+ gross revenue ~€10k net to founder Demonstrated willingness to pay across live programs, digital content, and in-person formats Current Status The platform has seen limited activity in recent years due to the founder’s strategic focus on another venture. This was a prioritization decision, not a product or market failure. The platform remains operational and can be relaunched immediately. Cost Structure Technology & platform maintenance: ~€200/month CRM and funnel tools via SaaS SEO content generation fully automated Primary cost driver for growth: marketing spend The business operates with a very lean fixed-cost base. Growth Opportunity HealnLearn is primarily a marketing execution opportunity. Key growth levers include: Paid acquisition and funnel optimization Relaunch of live programs and courses Prioritization of founder-owned content Bundles, memberships, and group programs Potential relaunch of retreats or cohort-based offerings Well suited to an operator or searcher with digital marketing experience. Deal Structure Transaction structured as an asset sale only Legal entity is excluded from the transaction Valuation expected in the low- to mid-six figures (EUR), depending on structure Founder available for up to 6 months post-close under a transition services agreement Summary HealnLearn represents an opportunity to acquire a built, lean digital platform with validated monetization, automated operations, and clear upside through focused execution — without the need for a technical rebuild.