SEEKING BUYER
Digital Wellness Brand and Social Media Asset Sale – International Audience
Consumer Services · Vienna, International customer base
revenue: $1
ebitda: $1
Exclusivity:
Exclusive Representation
SBA Eligiblity:
Not SBA Eligible
Revenue:
$1
EBITDA:
$1
Business: HealnLearn Website: healnlearn.com Location: Austria; fully online with an international audience Transaction: Asset sale only Asking Price: €49,000 Seller Financing: Up to €15,000, subject to agreed terms Opportunity Overview HealnLearn is an established digital wellness, coaching and self-development brand offered for acquisition through an asset sale. The principal value of the opportunity lies in its existing digital audience, social media presence, newsletter database, customer history, brand, domain and content assets. The platform technology may also be included in the acquisition package. HealnLearn has operated internationally in English, with customers and audience members primarily located in the United States, English-speaking Europe and other international markets. The opportunity is not dependent on the Austrian or Viennese market. The founder has shifted her focus to another business. As a result, HealnLearn has had limited recent commercial activity and is being offered as a digital asset acquisition and relaunch opportunity, rather than as a business valued on current revenue or EBITDA. Core Assets Included The proposed asset sale may include: HealnLearn brand and healnlearn.com domain Social media accounts with approximately 30,000 combined followers Newsletter database with approximately 1,200 subscribers, including previous customers Historical customer and sales records Existing content, marketing materials and operating resources Founder-owned live and recorded course content Existing CRM structures and marketing funnels SEO and website content Introductions to selected coaches, instructors and service providers Transition support from the founder The transfer of subscriber, customer and marketing data will be completed only to the extent permitted under applicable privacy, data-protection and platform requirements. Optional Platform Technology The existing HealnLearn digital platform can be included as part of the acquisition package. The platform was originally developed to support: A digital learning and course-delivery module Recorded and live educational content Online booking of consultations with coaches and experts Expert and service listings Customer registration and account management Payment and booking processes The technology has not been actively developed recently and would require a technical, design and content update before a full commercial relaunch. A buyer may therefore choose either to: Relaunch and update the existing platform; or Acquire the brand, audience, customer and content assets and integrate them into an existing website, e-commerce platform, mobile application or customer-acquisition infrastructure. Ideal Buyer Profile The opportunity may be particularly attractive to: Wellness and wellbeing brands Fitness brands and online fitness platforms Supplement and nutrition companies Digital health and lifestyle businesses Coaching and personal-development companies Online education and course providers Retreat and wellness-travel operators Consumer subscription brands Mental wellbeing and mindfulness platforms Influencers, creators or experts seeking an established brand and audience Marketing agencies or digital operators experienced in audience monetization Established consumer brands seeking access to a wellness-oriented international audience For a strategic buyer, HealnLearn can provide a faster route to market and an existing customer-acquisition foundation without having to build a new brand, social media following and subscriber base from the beginning. Historical Business Model HealnLearn previously generated revenue through: One-to-one online coaching consultations Live online courses and group programs Recorded self-development courses Founder-owned educational content Partner-provided content offered on a revenue-share basis In-person retreats and group experiences The historical model included a 20% commission, net of VAT, on coaching sessions and selected partner-provided courses. Founder-owned programs generated higher gross margins. The business has no inventory, internal technology team or fixed coaching payroll. Historical Traction During an approximately three-month period in 2020, HealnLearn generated approximately €10,000–€11,000 in revenue from live online courses without paid advertising. A 2021 in-person retreat generated more than €60,000 in gross revenue and approximately €10,000 in net income for the founder. Additional revenue was generated from live courses, recorded courses and coaching services outside these periods. These figures are historical and should not be interpreted as current revenue, EBITDA or a guarantee of future performance. Relaunch and Growth Opportunities A buyer could develop the assets through: Reactivating the newsletter subscriber base Re-engaging the social media audience Integrating the audience into an existing wellness, fitness or supplement brand Relaunching live courses and group programs Introducing memberships or subscription products Selling physical wellness, fitness, nutrition or supplement products Developing affiliate and brand partnerships Bundling courses, consultations and consumer products Expanding recorded digital content Launching paid customer-acquisition campaigns Reintroducing retreats and in-person experiences Recruiting additional English-speaking experts and instructors Operating Structure Core website and technology maintenance has historically been approximately €200 per month, excluding optional CRM, advertising, funnel-management and marketing tools. The assets can be operated with a lean cost structure. The main investment required for growth would be marketing, audience reactivation, content development and platform modernization where applicable. Transaction Structure The transaction will be structured exclusively as an asset sale. The existing legal entity is not included, as it is also used for another active business. The asking price is €49,000. Seller financing of up to €15,000 may be available depending on the buyer, payment structure, security arrangements and agreed transaction terms. The founder is available to provide transition and handover support for up to six months under a separately agreed transition-services arrangement.