Digital Marketing Roll Up - Finding Investors

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July 17, 2024

by a searcher from Georgia State University - J. Mack Robinson College of Business in Los Angeles, CA, USA

I have a full-service marketing agency under LOI that will serve as an exceptional platform for rolling up the highly fragmented, high-growth, digital marketing industry. My thesis revolves around acquiring founder-centric agencies at low multiples and providing operational support so founders can focus on their creative strengths, driving innovation and performance.

I'm struggling to connect with investors who know the industry well. Most investors I've spoken with either don't fully grasp the sector's nuances and growth potential or are unfamiliar with search. Digital marketing isn't your typical home services search investment, adding another layer of complexity to finding the right investors.

Has anyone else faced this challenge? How did you attract investors who understand both a differentiated industry and search? I'd really appreciate any advice or connections that could help.

Thanks for your support and insights!

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Reply by a searcher
from University of Texas at Austin in Austin, TX, USA
What does your ideal investor look like? I run a digital agency and am considering a roll up in the digital space or another niche where our capabilities could represent significant upside.
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Reply by a searcher
in Loudon, NH, USA
I've been rolling up smaller web design companies for the last seven years. Happy to connect with anyone else interested to compare notes, share deal overflow, etc.
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