Digital Marketing Agencies for Home Services

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October 22, 2024

by a searcher from Yale University - School of Management in San Francisco, CA, USA

Hi!

We are starting a company that will do home modifications for seniors to make their homes more accessible (e.g., installing stairlifts, converting tubs to showers, etc.)

We want to hire a digital marketing agency who can help us set up our marketing engine as we build the company from 0 to 1 (e.g., website development, SEO, organic social, paid social, etc.)

Does anyone have recommendations?

Thanks!

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Reply by a searcher
from Washington and Lee University in Dallas, TX, USA
I have previously worked at https://www.wpromote.com/ and they serviced both smbs to big brands and have multiple offices in the US, but if this is more. a local than national business you might want to look locally.

Also, as you define your competitors, you should review their social ads to see what they are doing which you can easily copy in the beginning and for the website you can use the BuiltWith Chrome extension to see what CMS they built their sites on https://chromewebstore.google.com/detail/builtwith-technology-prof/dapjbgnjinbpoindlpdmhochffioedbn?hl=en. and use SimiliarWeb extension to see what drives their website traffic https://chromewebstore.google.com/detail/similarweb-website-traffi/hoklmmgfnpapgjgcpechhaamimifchmp?hl=en.
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Reply by a searcher
in Cape Canaveral, Florida, USA
I'd recommend reaching out to fractional marketing professionals (individuals) rather than going the agency route. Any fractional folks who have been in the industry for a while will have lots of connections and from my experience, starting off from a single point of contact leads to much (much!) better results than going the agency route.

If you don't have any fractional marketing folks in your network, you could contact Taylor Crane over at https://www.fractionaljobs.io/ and do a ~$200 job post on the board and get a few dozen applications from some pretty heavy-hitting folks in the industry. I don't have a financial interest in his business, but it's the advice I give to folks who need work like this that could be handled by a fractional expert.
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