Digital Growth Agencies

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by a searcher from Columbia University - Columbia Business School
in New York, NY, USA

1yr ago

Digital Growth Agencies

Hi,

I'm looking into digital growth agencies, think marketing campains, pay-per-click optimization, ad campain management etc.. Anyone has been looking into it? Any thoughts on:
- afinity with typical searcher fund profiles?
- anticipated headwinds with new tech (e.g. ai/automation etc)

If anyone has looked into it, I'd love to pick your brain or exchange notes.

DM, or leave a comment and will coordinate.

Thanks in advance

1 Like

165 Views

reply by a searcher 1yr ago
from University of Georgia in St. Louis, MO, USA

I also bought one. Glad to share my experiences if you'd like. Having a good niche is critical to success. It's not a complicated business model, but you have to balance staff and clients. Let me know if you want to connect on specifics.

reply by a professional 1yr ago
from University of Idaho in Boise, ID, USA

Thanks for the mention ^redacted‌. I own and run a digital marketing agency. It's a crowded space and acquisitions and roll ups happen all the time. One of the best resources I would point you to is David C Baker at punctuation.com. He has a wealth of information on valuations and doing M and A in this space.