Hi all, I am negotiating with a seller to acquire an eCommerce store. General parameters of the store - a cosmetic brand with private label products, yearly results - $500K revenues, $150K SDE. Price ~$320K. I can't feel comfortable setting an offer without really understanding the LTV/CAC rate as without it, I will not fully understand the PPC options and if there is a potential to scale. The seller doesn't seem to have the technical know-how to calculate it properly. It is legitimate to ask for an export of past orders (for the last two years, let's say) before signing an LOI? It's obvious that I will not need email addresses (she can code it to serial numbers, just so I can identify each). I appreciate your help.