Curious to know how many searchers rebrand after acquiring a business

professional profile

April 04, 2023

by a professional from University of Idaho in Boise, ID, USA

Hey All,

I'm curious how often, or if, searchers go through a rebrand after acquiring a company. Is it worth it? Is it necessary? Did it work? Horror stories? Triumphs? Any insight or advice would be greatly appreciated!

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commentor profile
Reply by a searcher
in Chicago, IL, USA
As a business owner, Searcher and career marketing professional... Don't rebrand for the sake of rebranding. Rebrand, or modernize the brand, when it ties to specific gaps in your market position. Are you losing too many bids? Could you attract better paying customers if you had a better website? Are you implementing additional services that are not currently articulated?

Advertising and marketing without business strategy can be a black hole and likely won't warrant results. Feel free to reach out, I have example after example of both sides.
commentor profile
Reply by a searcher
from Texas A&M University in Johnson City, TN, USA
Started website. Changed logo. That was enough for something with no previous marketing and relatively low cost to implement. Impact is hard to judge, since sales are mostly driven old school in my industry.

Working on add ons now, two have good enough web presence and logos that I have no intent to change. A third is in the no website, no logo category and will need it. Keeping names of all entities to maintain customer discovery. Two of names to be kept are already "dba" names anyway.
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