CONTENT WEBSITE DUE DILIGENCE - WHAT TO LOOK FOR...

Has anyone looked into acquiring content websites?

I know that content websites are typically not the most in-demand targets for searchers but it is an area of the market that is very hot right now from an investment and M&A perspective. We've seen valuations jump from ~30x monthly profit just a year ago up to ~45x today.

At DueDilio, we just put up a new guest article highlighting some of the red flags to be mindful of when conducting due diligence on a content website. I think some of this would be applicable to e-commerce, SaaS, and other businesses with an online presence.


Read the article here: Website Due Diligence: 3 Major Red Flags When Buying Content Websites



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