CONTENT WEBSITE DUE DILIGENCE - WHAT TO LOOK FOR...
Has anyone looked into acquiring content websites?
I know that content websites are typically not the most in-demand targets for searchers but it is an area of the market that is very hot right now from an investment and M&A perspective. We've seen valuations jump from ~30x monthly profit just a year ago up to ~45x today.
At DueDilio, we just put up a new guest article highlighting some of the red flags to be mindful of when conducting due diligence on a content website. I think some of this would be applicable to e-commerce, SaaS, and other businesses with an online presence.
Read the article here: Website Due Diligence: 3 Major Red Flags When Buying Content Websites