Cold Outreach: How to Maximize Meeting Rate

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by a searcher from HEC School of Management, Paris
in San Diego, CA, USA

2yrs ago

Cold Outreach: How to Maximize Meeting Rate

I've been searching for 6+ months and trying all sorts of things with my cold outreach campaigns to maximize my meeting rate.

Some of the things I've experimented with are personalizing emails, email subject lines, email structure, including meeting links in emails, email content, LinkedIn messages, cold calling, and the sequence of outreach steps, among other things.

There has been some improvement over time, but not enough. I'm generating 8 to 10 meetings for every 100 leads.

Do you have any tips to improve the meeting rate?

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reply by an intermediary 2yrs ago
from Massachusetts Institute of Technology in Houston, TX, USA

8-10% meeting rate is very good, unless those leads are already warm (in which case that still could be a decent rate). One tip would be to ensure timing of your emails sent makes sense. I've seen better response rates sending emails Tue-Thu during normal business hours. And if you're using an automated system, make sure it's not following up on weekends or overnight, etc.

reply by an intermediary 1yr ago
in United States

I guess the most important question is: what type of improvements are you hoping to see in your cold outreach efforts and why you feel volume increase is not the right answer to that question?