Cold outreach

searcher profile

March 24, 2024

by a searcher from Roosevelt University in Chicago, IL, USA

Hi ✋

I have been studying a nearby business that fits my target, size, industry, and growth opportunity perfectly. It's a small manufacturing company owned by an 80-year-old gentleman, but it's not on sale. I connected to a former manager who gave me some insights and confirmed that, given the offer, the owner could be open to selling as they have been struggling since COVID-19.

What would be the best way to approach this? Has anyone done this successfully?

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commentor profile
Reply by a professional
from The University of Texas at Austin in Austin, TX, USA
Show up in person during a slow time. If he's not there, leave a letter in a sealed envelope for a manager to give to him
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Reply by a professional
from Babson College in Boston, MA, USA
Not surprised you having challenges, Denis, BDR/SDR performance is at a an all time low, 70% missed quota or goals last year, and discovery meetings are down 30% in 2024, not all of that is their fault, much of the fault lies with sales or executive leadership who have not adjusted their outreach program to meet the evolving needs and higher standards of B2B Buyers

However, there is hope, with the right programs you can ramp discovery meetings, I just launched a new program to help companies do exactly that

Feel free to sign up, it is only $2500 and whatever you do with internal or outsourced SDRs or current employees, you will be more successful


Michael


https://www.gotomarketpros.com/sales-training-b2b
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