Cold outreach

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by a searcher from Roosevelt University
in Chicago, IL, USA

2yrs ago

Cold outreach

Hi ✋

I have been studying a nearby business that fits my target, size, industry, and growth opportunity perfectly. It's a small manufacturing company owned by an 80-year-old gentleman, but it's not on sale. I connected to a former manager who gave me some insights and confirmed that, given the offer, the owner could be open to selling as they have been struggling since COVID-19.

What would be the best way to approach this? Has anyone done this successfully?

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reply by a professional 2yrs ago
from Babson College in Boston, MA, USA

Not surprised you having challenges, Denis, BDR/SDR performance is at a an all time low, 70% missed quota or goals last year, and discovery meetings are down 30% in 2024, not all of that is their fault, much of the fault lies with sales or executive leadership who have not adjusted their outreach program to meet the evolving needs and higher standards of B2B Buyers

However, there is hope, with the right programs you can ramp discovery meetings, I just launched a new program to help companies do exactly that

Feel free to sign up, it is only $2500 and whatever you do with internal or outsourced SDRs or current employees, you will be more successful

Michael

redacted

reply by a professional 1yr ago
from Pennsylvania State University in Austin, TX, USA

This is a really important point thank you for sharing this Tom. I might add that there is a lot of value in doing homework on the owner, himself, which might greatly inform the best way to reach out to him. For example did he build the business through social connections as a great networker or was it more through operational efficiency and industry know-how.