Cold emails vs other outreach

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by a searcher
in Trabuco Canyon, CA, USA

1mo ago

Cold emails vs other outreach

Cold email response rates appear to be weakening. It feels like the signal-to-noise ratio is tanking. I’m considering switching back to a high-quality, personalized physical mailer for my top targets. For those of you who have closed: did the 'personal touch' actually get you the meeting, or is it purely a volume game at this point? Does anyone have a mailer template that didn't immediately end up in the bin?

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reply by a professional 2w ago
from The University of Chicago in Chicago, IL, USA

here is how I break things down via effort and time, assuming I had reasonable budget: Cold Calls: 40% Brokers, networking, tradeshows: 15% Walk ins if applicable: 15% Cold Mail: 15% Cold LinkedIn: 10% Cold emails: 5% What's interesting is that with the effort to customize cold mail, you can resize the messaging for cold email + LinkedIn. Additional tips: - Try to figure out how to streamline cold calls (eliminate bad numbers, data enhancement, SDR hiring, etc) - Delegate or automate researching brokered deals + meaningfuly tradeshow events - Use LLMs to automate huge chunks of cold mail + LinkedIn + email sequencing. This is not bad if you can kill 3 birds with 1 stone - Try to find channels AI can't replicate (cold calls, cold mail) Usually the this type of combo is greater than the sum of its parts.

reply by a professional 2w ago
from The University of Chicago in Chicago, IL, USA

the fundamental issue with cold email is the nonstop cat and mouse game of messing with spam filters. so much of a quicker turnaround if you can just pick up the phone