Hey searchers,

I'm a former searcher who recently acquired a direct mail and printing business. I remember the frustration of spending hours crafting the "perfect" personalized email only to face silence, rude responses, or unqualified leads. It was disheartening and inefficient.

Here's what I learned: Many business owners, especially those nearing retirement, don't respond well to cold emails. They're likely to delete them without a second thought.

My recommendation is to develop a list of high-priority targets in your desired industries, size range, and geography. Then, send them highly personalized mail pieces. Here's why:

1) Physical mail cuts through digital clutter. The business I bought didn't even have a CRM, yet it had an existing spam blocker from our IT MSP....I would imagine many others are the same.
2) It shows you've invested time and effort
3) Older owners often prefer traditional communication methods
4) A letter can sit on their desk, serving as a constant reminder, whereas your email likely goes to the spam/deleted folder on outlook.

I'd love to help anyone in this community with creating impactful, personalized mailings that will get noticed. We can handle everything form personalized letter campaigns to packages. We can also source the data for you as well targeting NAICS, employee count, geography, etc. I'm happy to provide a searcher discount as well. Please shoot me a message or an email at --@----.com thank you!