Cohort Analysis within Q of E to understand customer retention
November 10, 2023
by a professional from University of Utah - David Eccles School of Business in Salt Lake City, UT, USA
We've started doing more Cohort and CAC / LTV Analysis within Q of E projects. Curious is this is something searchers are spending much time understanding when buying a business?
I've found it to be a super helpful tool to gain confidence in the revenue streams searchers are acquiring. Would love others thoughts on this topic.