Claude Code for Search

It's said that "most people aren't using AI effectively". The truth is, most people aren't using AI at all... This week I hosted the Off-Market Leads Challenge for Searcher School where we use AI (specifically Claude) to source and build off-market lead lists. Of the 10 participants who joined, only one had ever used Claude Code before. And, I get it. If you don't have a software engineering background or a desire to "vibe-code" then why would you bother with Claude Code? But the truth is that Claude Code is a terrible name for what the Anthropic AI model actually is. The name "Claude Code" scares away potential users. Claude Code is the underlying engine that makes all the other tools, such as Claude CoWork, actually function. Claude Code allows you to: 👉 Build custom workflows with precision 👉 Interact deeply with your computer and the software tools you use every day 👉 Powerfully analyze data, search the web, clarify information like never before And that's just the tip of the iceberg. Next week I'm hosting Claude Code for Search - a Claude 101 session designed to get you started. By the end of the session: 👉 You'll know the difference between the various Claude products and when/how to use them 👉 You'll have Claude running on your personal PC/Mac 👉 You'll know how to start working with Claude to build powerful leverage in your search and daily workflows. So, if you're ready to get off the sidelines and get started with AI in a real way, sign-up for the Claude Code for Search session. See you there!