Charlotte ETA Group | Meetup hosts Alex Smereczniak of Franzy
November 07, 2025
by a searcher from University of Colorado at Boulder in Charlotte, NC, USA
🎄 Special Guest Announcement! 🎄
We’re excited to welcome Alex Smereczniak, Charlotte-based serial entrepreneur and the co-founder & CEO of Franzy, as our featured speaker at this year’s Charlotte ETA Holiday Meetup! The Holiday Meetup is sponsored by Pink's Windows Charlotte franchisee owner and CEG Board Member Bryant Cohen.
Alex previously co-founded 2ULaundry and LaundroLab, scaling the business from a college startup to a national franchise brand with over 100 units sold. Now, he’s building Franzy—a tech platform that’s been called the Zillow for Franchising—with a mission to help more people become business owners by making franchise discovery and funding more transparent, accessible, and aligned.
He’ll be sharing lessons from his own journey, why ETA and franchising are more connected than you might think, and how Franzy is helping the next generation of operators find their perfect fit.
🎁 Come for the insights, stay for the ugly sweaters, and don’t miss this chance to connect with fellow entrepreneurs and searchers!
from Massachusetts Institute of Technology in Portland, OR, USA