Most Canadian business owners believe they are ready to sell because they have built a profitable company with years of operating history. This podcast challenges that assumption and explores what buyers are really looking for when they assess a business. It explains why revenue and EBITDA alone are not enough, and why operational independence, management depth, documented processes, and customer concentration can significantly influence value and deal certainty. The discussion introduces the readiness audit, a practical framework for evaluating a business across financial readiness, operational readiness, management depth, legal and compliance standing, and the owner's personal readiness. You will learn how owner dependency, undocumented systems, leadership gaps, and concentrated revenue can create risk during due diligence and lead to lower valuations, tougher deal terms, or even a failed transaction. For Canadian business owners considering an exit in the next three to five years, this podcast provides a clear reminder to start preparing well before a buyer appears. Identifying weaknesses early creates time to strengthen the business, reduce risk, attract better buyers, and improve the eventual outcome. Explore more insights, guides, and resources at redacted (redacted