Cat Content Brand for $2.3M? (Acquisitions Anonymous)

Hi folks, Will here from the Acquisitions Anonymous team. Today's episode looked at a 15-year-old content platform centered around cat lovers, boasting a massive social media following and eye-popping profit margins. It's not every day you see a business like this up for grabs! This deal features a cat content brand with a staggering 3.9 million Facebook followers. The asking price? A cool $2.3 million. The business is pulling in between $872k and $920k in revenue, with net income sitting at a jaw-dropping ~95% margin. Located online, this business thrives on organic traffic and premium ad partnerships. But here's the catch: while it's SBA pre-qualified, potential buyers need to navigate concerns around platform risk and the sustainability of such high margins. Is this the ultimate investment for a feline fanatic or a risk-laden venture? What are you actually buying? Takeaways - Margins like this (95%!) are rare and raise questions about sustainability and potential risks. - Heavy reliance on Facebook traffic could be a vulnerability given platform algorithm changes. - There’s vast untapped potential in monetization avenues like affiliate marketing and e-commerce. - The health of the seller might impact knowledge transfer and long-term business continuity. - You need to be savvy about digital content trends to keep this business thriving. You can listen to the whole episode here: https://www.youtube.com/watch?v=ttJkMtz5pvk And check out the business listing direct: https://quietlight.com/listings/###-###-#### /