Can I invest marketing IP in a business?

I've been working with course creators for a long time.

And have figured out how to save sales from unconverted leads.

Unconverted leads are the ones that have shown interest but decided not to buy for some reason.

I fund the campaign and only get paid once the money hits the merchant account.

Recently a friend asked me if I could help him sell some bathtubs.

He had some unconverted leads, so I thought of trying our method.

And it worked - We sold 2 bathtubs.

And that gave me an idea.

What if we used our sales-saving skills as an investment to acquire/partner in a business?

Is that a good idea?

P.S. If any of you have unconverted leads, I'm willing to run a small test.