BUYING A BUSINESS? IT’S ALL ABOUT SEARCH. AND BEING BEST. AND FIRST.

Search is about buyers getting competitive advantages over other buyers attracted to the same opportunities.

It’s not simply having the advantage; it’s getting to the opportunities before other buyers.



The most successful buyers “sell” themselves. They motivate owners/sellers to prefer interacting with them instead of their buyer competition.



But time is of the essence. Sellers of worthwhile businesses won’t wait for laggard buyers.



Reality:



• Brokers and savvy sellers invite buyer competition. Do you want to try to outbid the dumbest buyer?

• Buyers operating from a comprehensive marketing plan get better results, sooner, from their search.

• You can’t buy the right business if you can’t find it.



Searching is nice. Finding is nicer.

And that’s what distinguishes the people setting out to buy a business from the buyers who actually achieve done deals.



See my webpage for more insight and an outline for the marketing plan my clients use:

https://partneroncall.com/tips-for-searchers-and-searches/



My LinkedIn group focuses on how-to: Searchers Seeking Investors or Businesses for Sale. https://www.linkedin.com/groups/12242407/



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