Buying a business? Asking the right questions is gold.
June 01, 2023
by a searcher from University of Maryland at College Park in Frederick, MD, USA
"Where is their revenue coming from?"
To be valuable, customers must be able to be transferred to the new owner so we need to analyze what customer needs are being underserved or even ignored by the current management in order to understand future opportunities or liabilities and the even value of the business itself.
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