Business Owner Panel - Real Experiences from ETA Owners
November 20, 2025
by an intermediary from The University of North Carolina at Chapel Hill - Kenan-Flagler Business School in Nashville, TN, USA
https://youtu.be/LLWT9cD8u_o
Had an event in Nashville a couple weeks ago with local ETA business owners. I was somewhat successful in recording it this time and wanted to share it with everyone.
In this Entrepreneurship Through Acquisition (ETA) panel, I sit down with five business owners who’ve each taken very different paths into ownership. We cover how they found their deals, what shocked them in the first 90 days, and the challenges they’re wrestling with right now as they grow.
This session was recorded live at our quarterly ETA meetup in Nashville, hosted at The Sapphire Suite and sponsored by Old National Bank (SBA lending).
👥 Panelists & Their Businesses
Lisa Piercey – Keystone Specialty Pharmacy (wound care, specialty pharmacy, multi-state growth)
Honey Cantrell – Likeable Media (social media marketing agency, “buying back” the company she helped build)
George Vallone – Nuveldy’s Apartment Turnover Services (turnover/cleaning services in Nashville)
Brad Kelly – Tennessee Awnings (awnings, canopies, and walkway coverings manufacturer/installer)
Paul Dent – Pyramid Pest Control (residential & commercial pest control)
🧩 What we cover
Different paths to finding a business to buy: cold outreach, brokers, conferences, networking, and “boomerang” acquisitions
How their actual businesses compare to what they thought they’d own when they started searching
The hardest parts of the first 90 days:
Healthcare costs and benefits in a small business
Leading from uncertainty in a new industry
Contract transfers and client communication
Professionalizing a legacy business without breaking what works
Current, real-time challenges:
Scaling faster than hiring can keep up
Opening a second location in a regulated healthcare business
Shifting from “in the weeds” operator to visionary CEO
Implementing systems and tools without losing long-time employees
Do they think they overpaid or underpaid—and does it even matter in hindsight?
How each owner thinks about exit vs. holding forever: legacy, family, and “Schrödinger’s hold vs. sell” strategy
00:00 – Welcome, event intro & sponsor shout-outs
02:59 – Meet the panel & Question 1: How did you find your acquisition?
13:26 – Is this the kind of business you expected to own?
18:50 – Question 2: Biggest challenges in the first 90 days
24:00 – Professionalizing and scaling: systems, people, and growing pains
27:54 – Question 3: What is your greatest challenge today?
30:49 – Audience Q&A: Did you overpay or underpay? Does it matter?
32:51 – Audience Q&A: Are you building to sell, hold forever, or pass it on?
from Massachusetts Institute of Technology in Portland, OR, USA