Business named after seller

by a searcher from University of Pennsylvania - The Wharton School

Apr 21,2023

Hi all, 

Has anyone acquired a business that was named after the seller, when the seller planned to exit? 

What did you end up doing with the business name post-close? 

For context, I'm looking at a $1M EBITDA roofing business named after the founders.

2 likes
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33 comments

searcher

In general combining the names is a good idea as the owners feel that their legacy is maintained.

05/12/2023 | like reply | 0 likes

searcher

Just an idea: Keep the old and start a new one under the name you'd prefer. Market the new one, keep the old one. People who want familiarity can have it, people who want the new one can have it. Increasingly transition the branding on your assets as demand for the new one picks up.

05/12/2023 | like reply | 0 likes

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