Business lending hybrid marketplace (franchise focus)- Beta

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February 22, 2026

by a searcher from Columbia University - Columbia Business School in Princeton, NJ, USA

Hi All, I'm reaching out because I'm working on a business lending marketplace and is actively seeking limited partners to fund a growing pipeline of franchise business loans — and if your field/background is in alternative credit / private credit / SMB lending, I would love to hear your thoughts or discuss more. Here's the opportunity in brief: Project Liquid is a hybrid lending marketplace purpose-built for franchise transactions. We connect qualified franchise borrowers with capital, handling origination, underwriting support, and deal structuring — while LPs deploy capital into deals with defined parameters. Deal Structure: • Franchise Value $500K – $1.5M • Investment (10–20% of equity) $50K – $300K per deal • Term 5–7 years (or at exit/sale) • LP Return - Share of appreciated franchise value at settlement • Asset class: Franchise-backed business loans • Borrower profile: Established or first-time franchise operators with validated unit economics • Structure: Business equity / Future revenue Why franchises? Franchise businesses carry a structural advantage over independent SMBs — proven operating models, franchisor support systems, and historical performance data that make underwriting more predictable. Default rates for SBA franchise loans have historically outperformed non-franchise small business loans. We're building a focused LP base of partners who want direct visibility into deal flow, not a blind pool. If you're interested in hearing more or have experience in this space, I'd love to connect and hear more. Please each out directly or comment below with your contact and will schedule time. "A Project Liquid Investment gives franchise operators access to their business equity — in the form of capital — in exchange for a share of their franchise's future value. No monthly payments. No debt on your books. Just runway to grow." - Henry
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