Building in Public as a Competitive Advantage in operating iSearchFund

First of all: redacted

Now, a question: Has anyone tried #BuildingInPublic with Search Funds? We didn't find any examples, so my partner Matthew Chesky and I decided to be the first.

Here's why: We have a secret weapon called redacted, and we're planning to power our new Search Fund called The Glowsides Company (Glowsides) with this new FinTech AI engine.

So here goes: Consider this the first post, one that I had not planned to write until just now.


redacted


Prologue:

Glowsides is designed as a network acquisition company (NAC) to roll up a complete ecosystem within the target vertical.

We decided to also add brand equity by using a consumer-friendly name. We picked the premium cigar industry for a variety of reasons, not the least of which is that Amazon and Co are not planning to enter the tobacco category any time soon. Glowsides is meant to be a vertically integrated platform that also provides services to 3rd-parties, starting with wholesale. Glowsides will then add retail, manufacturing, and other business and technology services companies to round out the strategy.


Alpha:

Project Alpha is the codename for the first acquisition under the Glowsides NAC, and in the spirit of #BuildingInPublic, we will share our LOI-in-the-Works here with the community. The target is a friendly team of veterans, and this deal will form a great foundation for the Glowsides ecosystem. Since Mike and I go back several years with the founding team of the target company, we're fortunate to not have to look at it purely as a financial deal but as a strategic partnership to help realize our dream of creating a top premium cigar maker.


Thoughts?

So what do you think of this whole approach? Pros, cons, suggestions, or other feedback and comments?


Community

Regardless, if you are at all connected to the premium cigars industry, we're hoping you'll join this conversation and the soon-to-be-launched community platform. Stay tuned!