I am planning to start emailing brokers with a concise write-up of what kinds of businesses I am looking for, and a brief background on me. My goal is to get onto their buyer's list. I was originally planning to send it out as a short email with an 1-page flyer attachment. After reading more, it seems that might not be a good idea, as the messages will likely end up in the spam folder. So, I now plan to send the content in an email.

My question is: Do the brokers prefer to see a plain text email or a nicely formatted HTML email with pictures? Also, do brokers even want to see an email or do most prefer a phone call?