Breaking through the barrier: SMB owners who won’t to talk to buyers.

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by a professional from University of Southern California - Marshall School of Business
in North Palm Beach, FL, USA

2yrs ago

Breaking through the barrier: SMB owners who won’t to talk to buyers.

Ultimately, either owners close or sell their business. Yet . . . when approached by searchers wanting to talk about selling/buying . . .

98% of owners, contacted by searchers, don’t respond. And many of the respondents are hobbled by a conundrum: If they want to sell their company, they don’t want “people” to know it is or might be for sale.

So, does anyone have ideas to share about breaking through the communication’s barrier, so more searchers can interact with business owners who are not actively marketing the company for sale?

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