Book Suggestions / Required Reading For Email Outreach Strategies?

people:

searchers

investors

intermediaries

lenders

lawyers

accountants

consultants

insurance

tasks:

getting started

see job postings

share your PPM

see my deals

read interviews

browse posts:

women in search

deal sourcing

getting funded

tip for the week

accounting and legal

deal making

australia

single sponsor

getting started

interview

traditional

industry news

networking

latin america

europe

acquisitions

bestof

self funded

case studies

asia

north america

operating

corona

africa

11/14/2020 Redacted Redacted

searcher University of Alberta - School of Business

BOOK SUGGESTIONS / REQUIRED READING FOR EMAIL OUTREACH STRATEGIES?

Looking for suggestions on books / required reading for data-driven email marketing, conversation rate optimization, etc.

Thanks in advance!

4 likes 84 views 6 comments

Columbia University - 11/14/2020

A lot of people like "Predictable Revenue," by Aaron Ross however it may be somewhat outdated by now

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searcher University of Alberta - School of Business - 11/15/2020

Thanks Alexander, I’ll check it out.

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searcher Duke University Bates College University of Oxford - 11/15/2020

Tillman Fertitta - Shut Up and Listen

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intermediary Curtin University of Technology - 11/17/2020

Email outreach:

Predictable Revenue (Aaron Ross)
BreakthroughEmail.com (Bryan Kreuzberger)

There are plenty of other sources to read but the above mentioned resources are sufficient enough for you to think from first principles when it comes to cold email outreach.

Hope that helps, Mitch!

like reply | 1 like

investor McGill University - 11/17/2020

+1 on Predictable Revenue

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searcher Jaipur National University - 11/17/2020

I love watching Alex Berman's videos for email outreach strategies.

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