Book Suggestions / Required Reading For Email Outreach Strategies? - Search Fund Community

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11/14/2020 Redacted Redacted

searcher University of Alberta - School of Business

BOOK SUGGESTIONS / REQUIRED READING FOR EMAIL OUTREACH STRATEGIES?

Looking for suggestions on books / required reading for data-driven email marketing, conversation rate optimization, etc.

Thanks in advance!

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Columbia University - 11/14/2020

A lot of people like "Predictable Revenue," by Aaron Ross however it may be somewhat outdated by now

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searcher University of Alberta - School of Business - 11/15/2020

Thanks Alexander, I’ll check it out.

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searcher Duke University Bates College University of Oxford - 11/15/2020

Tillman Fertitta - Shut Up and Listen

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searcher Curtin University of Technology - 11/17/2020

Email outreach:

Predictable Revenue (Aaron Ross)
BreakthroughEmail.com (Bryan Kreuzberger)

There are plenty of other sources to read but the above mentioned resources are sufficient enough for you to think from first principles when it comes to cold email outreach.

Hope that helps, Mitch!

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investor McGill University - 11/17/2020

+1 on Predictable Revenue

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searcher Jaipur National University - 11/17/2020

I love watching Alex Berman's videos for email outreach strategies.

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