BOOK SUGGESTIONS / REQUIRED READING FOR EMAIL OUTREACH STRATEGIES?
Looking for suggestions on books / required reading for data-driven email marketing, conversation rate optimization, etc.
Thanks in advance!
Looking for suggestions on books / required reading for data-driven email marketing, conversation rate optimization, etc.
Thanks in advance!
Predictable Revenue (Aaron Ross)
BreakthroughEmail.com (Bryan Kreuzberger)
There are plenty of other sources to read but the above mentioned resources are sufficient enough for you to think from first principles when it comes to cold email outreach.
Hope that helps, Mitch!