Best tips & tricks on marketing your search fund?

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January 07, 2019

by a searcher from Warsaw School of Economics in Warsaw, Poland

What are your best practices on marketing/ PR actions for your search fund? What was particularly useful for you?

We're thinking about doing more videos/ Linkedin posts in###-###-#### while it won't create deal flow directly, might help with credibility/ awareness, especially among "transaction professionals".

To share our experience - in 2018, an article in country wide business daily helped us a lot with increasing our response rate for outreach.

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Reply by a searcher
from University of Worcester in United Kingdom
Andrzej, nice to meet you. I've done a lot on LinkedIn. Doing video is great especially if you to get on the radar of potential investors. Share your insights on the market that you want to be known for investing in as this positions you as an authority. With regards to deal sourcing, this may generate some interest, but what has worked best for my search fund and the clients we work with is cold email. FYI video can be a great resource to document the what why, who and how of what you do so I would encourage you to get stuck in!
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