Best tips & tricks on marketing your search fund?

What are your best practices on marketing/ PR actions for your search fund? What was particularly useful for you?

We're thinking about doing more videos/ Linkedin posts inredactedwhile it won't create deal flow directly, might help with credibility/ awareness, especially among "transaction professionals".

To share our experience - in 2018, an article in country wide business daily helped us a lot with increasing our response rate for outreach.