B2B/B2C Digital Marketing Comps

by a searcher from The University of Michigan - Stephen M. Ross School of Business

1 year ago

We're evaluating some B2B and B2C digital marketing companies (predominantly SEO, PPC, & Social) and are wondering if anyone has recent (last 6-months) comps to compare against? We're keeping our focus in the $75ok to $1.25m EBITDA range...

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searcher from Washington and Lee University

I always kept an eye by viewing the current listings and sold agencies at Barney, which is an agency-specific broker. https://www.wearebarney.com/listed-now/

1 year ago | like reply | 0 likes

searcher

Hi Josh, I have looked at many marketing agencies, but so far I have not been able to close on any as there is a strong competition coming from strategic buyers (i.e., they have no SBA contingency and are some times cash buyers). Businesses with EBITDA in the neighborhood of $1M that check all the boxes (recurring revenue, customer concentration<10%, management in place, ...) trade north of 5x of Adj.EBITDA. Hope this helps!

1 year ago | like reply | 0 likes

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