B2B positioning for lead generation: the upstream fix
May 19, 2026
by a professional from London Business School in London, UK
"Persuasion at scale is the most expensive way to grow a business. It is also the slowest. Positioning is the alternative."
The upstream fix most B2B businesses never make.
Read the full piece: https://bit.ly/4djJff7
The upstream fix most B2B businesses never make.
Read the full piece: https://bit.ly/4djJff7