B-101 Multi-Channel Wellness Ecommerce Brand $1.4mm EBITDA

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May 21, 2026

by a lender from Edgewood College in Milwaukee, WI, USA

A rare opportunity to acquire a fast-growing, multi-channel wellness brand operating at the intersection of self-care, repeat-purchase consumer products, and digital commerce. Founded in 2014, the Company has evolved into a modern wellness platform with diversified sales across Amazon, Shopify (DTC), TikTok Shop, and wholesale channels. The business offers 30+ SKUs across wellness, beauty, recovery, sleep support, and consumable self-care categories. Products are designed around routine-based use, driving recurring purchases, strong customer retention, and higher lifetime value. Its omni-channel model provides both scale and resilience: - Amazon: Strong review history and consistent sales velocity - Shopify: Higher-margin sales through bundles, subscriptions, and cross-sells - TikTok Shop: Fast-growing customer acquisition channel driven by creators and UGC - Wholesale: Additional diversification and brand credibility The Company stands apart through proprietary formulations, original concepts, premium packaging, and a cohesive brand identity. Educational and bundled digital assets further enhance customer value and support premium pricing. Ideal for strategic buyers, aggregators, private equity groups, or eCommerce operators seeking a branded platform with diversified channels, recurring revenue potential, and meaningful upside.
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